Why Calories In vs Calories Out Doesn’t Tell the Whole StoryDiscover why calories in versus calories out is only part of the equation for weight loss and body composition. Learn how NEAT, energy adaptation, and proper intake tracking impact fat loss success at AIM Athletic.GeneralDoes Foam Roller Hardness Matter?Foam rolling can improve mobility and reduce soreness, but does the hardness of your roller matter? Learn why softer rollers may be more effective and how to use foam rolling properly for recovery and performance at AIM Athletic.GeneralHow to Build a Diet Plan That Matches Your Training GoalsBuild a personalized diet plan for fat loss, muscle gain, or maintenance by calculating your TDEE and macronutrients. Learn how to balance protein, carbs, and fats to fuel performance, recovery, and body composition goals at AIM Athletic.GeneralLate-Night Protein Won’t Make You Fat: It Might Make You StrongerConsuming protein before bed can improve sleep, boost fat loss, and support muscle recovery. Learn how 40g of protein at night via shakes or whole foods like Greek yogurt can help you hit your daily protein goals and enhance results from training at AIM Athletic.GeneralAre Lifting Straps Cheating or Smart Training?Wondering if using lifting straps is cheating? Learn why grip strength matters for health and performance, and when using straps in the gym is actually a smart strategy to keep progressing in your training at AIM Athletic.GeneralThe Conjugate Advantage: Why Our Athletes Keep Getting BetterDiscover how AIM Athletic uses the advanced conjugate method to train hockey and MMA athletes for strength, speed, and resilience. Learn why this system works and how its principles apply to personal training, small group strength, and active rehab.GeneralNext